Description: Vegetarians have long touted the ethical and environmental problems with meat production and consumption. Start-ups such as MosaMeat, JUST and Memphis Meats are tissue-engineering meat in a lab to allow people to enjoy being a carnivore without any of the environmental or ethical hang-ups.

Source: CNBC.com – video report

Date: Mar 23, 2018

Link: https://www.cnbc.com/2018/03/23/bill-gates-and-richard-branson-bet-on-lab-grown-meat-startup.html

Questions for discussion:

• Who is the target market for this industry?
• What will determine the consumer accesptance or rejection of the product?
• Develop a sketch of a business plan for one product.
• Can this be a small business industry?